We are thrilled to share that Bob Layton, our Chief Channel Officer, has been named to the coveted CRN Channel Chiefs list for the fifth year by CRN, a brand of The Channel Company. The CRN Channel Chiefs list recognizes top channel executives who demonstrate expertise, leadership, and innovation to drive channel partner programs and strategies.
As our Chief Channel Officer, Bob leads our channel sales organization and partner strategy, focusing on growing and expanding the eSentire partner program globally. He led the launch of our e3 partner ecosystem to simplify the partner journey and transform how eSentire delivers value through and with our partners to the end customer. The e3 ecosystem program creates a collaborative and flexible network so every e3 ecosystem member can benefit from preferential access to industry-leading MDR and IR services, personalized on-demand training, and sales support, empowering them to exceed customer expectations.
"eSentire is the Authority in Managed Detection and Response (MDR) and leads the industry with business outcomes for our customers. The e3 ecosystem has continued to transform the eSentire business through new business growth globally. The e3 program is a game changer for us and has over-delighted on expectations. The e3 program delivers an experience that is unique in the industry, and we do not plan on slowing the investment here," said Layton.
Bob has also led our global expansion strategy, allowing eSentire to expand into new markets across EMEA and APAC to meet rising enterprise demand. In fact, in October 2022, we launched an exclusive partnership with Spire Solutions, a Dubai-based preferred cybersecurity solutions provider and top value-added distributor servicing the Middle East and Africa. The partnership exemplifies our commitment to investing in our collaborative e3 ecosystem and represents another step forward in our international expansion plans.
"We have the privilege of protecting the reputations and operations of 1500+ organizations in 80+ countries representing 35 industries from known and unknown cyber threats," affirmed Layton. "I'm proud to lead such a dynamic and forward leaning partner organization here at eSentire. We have demonstrated the unique ability to drive partner experience with flexibility and customization so that we meet the buyer where they are in their cybersecurity journey, together. Growing faster than the competition cannot happen without a highly engaged ecosystem of ISVs, consultants, and managed services firms. eSentire has combined traditional alliance, partner, and affiliate referral programs into one simple and easy-to-consume framework. The feedback we’ve received tells us we are winning big. The results tell us to go even faster!"
To join eSentire’s e3 ecosystem of global partners and technology alliances, connect with an eSentire Channel Specialist here.
CRN’s 2023 Channel Chiefs list is featured in the February 2023 issue of CRN Magazine. To learn more, please visit www.CRN.com/ChannelChiefs.
To learn how your organization can build cyber resilience and prevent business disruption with eSentire’s Next Level MDR, connect with an eSentire Security Specialist now.
GET STARTEDABOUT THE AUTHOR
Mitangi Parekh Content Marketing Director
As the Content Marketing Director, Mitangi Parekh leads content and social media strategy at eSentire, overseeing the development of security-focused content across multiple marketing channels. She has nearly a decade of experience in marketing, with 8 years specializing in cybersecurity marketing. Throughout her time at eSentire, Mitangi has created multiple thought leadership content programs that drive customer acquisition, expand share of voice to drive market presence, and demonstrate eSentire's security expertise. Mitangi holds dual degrees in Biology (BScH) and English (BAH) from Queen's University in Kingston, Ontario.