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Originally posted in Software Business Growth February 5, 2020
Managed service providers (MSPs) are facing a decision when it comes to the security posture and what services they will offer to their customers. Most of them have started incorporating some element of security into their portfolio by necessity. But “some element” isn’t enough to scale for the future. That’s where MSPs can look to other partners, in the form of Managed Detection and Response (MDR), to help them close the gaps and gain competitive advantage.
MSPs are already making the move into security out of necessity. It’s really difficult today to be a purely IT MSP because customers increasingly need security. However, there’s a minimum standard that must be met in terms of security. Most MSPs implement and manage firewalls, and many are reselling and implementing endpoint and antivirus (AV) or even next-gen antivirus (NGAV). Some have incorporated dual-factor authentication and even identity access management. But none of these technologies or services, in and of themselves, are a truly complete security solution – what’s needed is a Security Operations Center (SOC).
One option at this point is to build a SOC. Building a security operations center is a multi-million-dollar investment, and it’s far riskier than people might think. Today’s distributed IT environment—incorporating IoT, cloud, BYOD and other data sources—leads to a focus on prevention (which is reactive) rather than detection (which is proactive). Both can be far more complicated than they appear to be. Many security technologies are designed to generate alerts but alerting the team to threats is not the same as responding to them.
If designed and operated effectively, a SOC can bring great value. Customers will pay for support from a SOC, and this means the MSP can offer additional managed security solutions. The challenge in building and running a SOC, however, is two-fold. First, recruiting, hiring, and retaining the staff needed to run a SOC can be difficult. In a time when the cybersecurity skills gap has never been wider, recruiting and retention are paramount. Second, as we mentioned before, most security technologies are designed to generate alerts. The output of most SOCs is typically, a tremendous amount of data. Processing all of that data requires people and a well thought out approach to process and technology.
For many MSPs, tackling this on their own represents a huge risk. They are hoping that they’ll be able to generate a return, but there are no guarantees. So, another option is to look to partners for help. But should an MSP go with an MSSP or MDR?
To serve customers well, a SOC is necessary – but an MSSP isn’t necessarily the answer. If executed properly, a SOC can generate strong returns. However, as noted above, this is more difficult than most people realize. In addition, MSSPs have their own security challenges, including constant churn and lack of talent.
MSSPs do represent value, but the idea that they will really conduct threat hunting and protect your customers from breaches isn’t realistic. They are trying to take on the cybersecurity challenge for middle America, but they aren’t able to solve all the issues.
Mitigating risk requires augmented security resources and a swift response. Managed Detection and Response is about simplicity through managing complexity, not adding to it. With MDR, security experts respond at wire-speed to hunt down threats and disrupt attacks before they disrupt business. This new approach has arisen because a purely defensive security posture is no longer enough. Today’s businesses need a strategy that is defensive as well as offensive.
If you’ve made the choice to go with an MDR, there are a few key areas to evaluate:
An estimate from analyst firm Canalys puts the worldwide cybersecurity technology spending figure at $37 billion in 2018. It’s clear from ongoing data breach headlines that technology alone is not the answer to modern network security woes. MSPs must adapt to this environment by adding security to their offerings but building a SOC from scratch is risky and expensive. MDR offers a SOC with both the technology and the human expertise to serve the security needs of customers well. However, MSPs need to make sure the provider they choose has answers for the challenges of staffing a SOC and managing a tremendous amount of data, in addition to a strong channel program.
Chris Braden is a veteran sales and channel executive, bringing over 20 years experience building, leading, and executing successful programs around the world. In his current role as the Vice President, Global Channels and Alliances, he is responsible for eSentire's global channel program, overseeing strategic partner recruitment, international expansion, and growth with current partners through an improved enablement program. He is a 2019 CRN Channel Chief recipient.